Six digital trends that will have a significant impact on living in 2022: While making precise predictions is difficult in the unpredictable environment we have been experiencing, the coming year is sure to be filled with surprises.
As per recent McKinsey study, the year 2021 was a year of transformation: individuals, organizations, and society began to focus on shaping their futures rather than simply surviving the present.
It was the year that premature hopes for herd immunity, an end to pandemic lockdowns, and a return to normalcy were dashed – for the time being, at least. Apart from the Great Social Media Resignation, in which burnt-out Gen Z workers quit their jobs on TikTok and Instagram, the rise of non-fungible tokens, and the introduction of the metaverse, the world’s space-faring billionaires remained as wealthy and productive as ever in business and technology.
While making precise predictions is difficult in the unpredictable environment we have been experiencing for the last two years, the coming year will be filled with surprises. The following are six digital trends that will have an impact on living in 2022.
1. Social media platforms
Platforms will prioritize privacy and feed quality. Despite recent public criticism, Facebook’s membership and revenue are set to expand.
By the end of 2022, all major social media platforms will almost certainly have changed their privacy rules and altered their algorithms with an eye toward privacy and content quality. Due to the increased need for compelling content, a new tribe of creative influencers will emerge and have a significant impact on branding and engagement, this beautiful feature ranks social media as one of the digital trends that will have a significant impact on living in 2022.
Creative influencers will continue to increase in popularity and will have a significant impact on branding and engagement.
Instagram and TikTok are projected to see an increase in ad spending in 2022 as a result of the growing popularity of short-form video content, and Instagram will continue to grow beyond its 50% ad income share. Customer service and relationship management, which are currently underutilized in social media marketing, will eventually thrive on these platforms.
2. Journey into the metaverse
Mark Zuckerberg stated in October 2021 that Facebook’s brand name would be changed to “Meta,” emphasizing the company’s desire to shape the metaverse’s metamorphosis. The word relates to the virtual and augmented reality possibilities. Some refer to it as a virtual shared place that may be accessed via virtual reality headsets, augmented reality glasses, or smartphone apps.
Users can engage, socialize, explore, and produce content in a virtual world, and use blockchain technology and cryptocurrencies to monetise their virtual transactions. The metaverse (or 3web) is inextricably tied to non-fungible tokens and cryptocurrencies, which enable interactions to be commercialized through the creation and sale of digital artefacts. By 2022, 3web is predicted to be a significant commercial problem, with backing from major brands such as Nike, Adidas, Gucci, Prada, Puma, and Microsoft.
3. Cryptocurrency and NFT
In 2021 and 2022, the use of non-fungible tokens surged. Non-fungible tokens have altered the value and function of all digital assets and artworks in the global online market.
Non-fungible tokens have evolved from a passing fad to a new economy, resulting in what the Harvard Business Review refers to as “digital deeds.” Non-fungible tokens are one-of-a-kind digital assets that may be bought and traded just like any other.
Tokenisation is the process of transforming a valuable piece of data, such as an account number, into a random string of characters referred to as a token that, if compromised, has no meaning. These digital tokens can be used to purchase tangible items like as real-world paintings, as well as virtual assets such as digital art, in-app purchases, and even virtual properties.
Over the next three years, the Frankfurt School Blockchain Center forecasts a $1.5 trillion market for tokenized assets in Europe. Tokenised assets include real estate, loans, bonds, shares, copyrights, physical and virtual art, and collectibles.
This is unquestionably a significant step toward realizing one of cryptocurrency’s primary promises of financial inclusion. Investing in alternative or traditional assets is not always feasible or affordable. Crowdfunding and Fintech – financial technology that enables the automated and better delivery of financial services – will enable investors of all sizes to invest in a diverse range of assets.
4. The expansion of artificial intelligence
Artificial intelligence has the potential to fundamentally alter how we conceptualize, create, and consume food, as well as how we look for work. According to Michael Spranger, chief operational officer of Sony’s artificial intelligence division, labor shortages have prompted many organizations to leverage AI to widen their evaluation and assessment of job applicants.
Additionally, he notes that some of the most intriguing applications of AI in gastronomy will expand chefs’ and culinary specialists’ imagination and inventiveness beyond what is currently achievable. And already, robots such as Flippy are flipping burgers at McDonald’s and other restaurants.
5. Improvements in connectivity
Faster connections enabled by 5G and the new Wi-Fi 6 standard are critical if the globe is to adopt these new digital trends. According to Jerry Paradise, vice president of product management at Chinese technology company Lenovo, 5G and Wi-Fi 6 are about more than speed: “Future applications will include smart cities, the internet of things, and vehicle-to-vehicle communications – all of which should improve traffic flow and safety.”
Lenovo predicts that working from home will become increasingly “hybrid” as consumers and businesses continue to explore beyond the box. The vast majority of IT executives anticipate working outside the office in the future, utilizing smaller, smarter gadgets as well as cordless and noise-cancelling headphones. Hybrid staff can join in video meetings and make phone calls from any location.
6. New place of employment
With the workplace changing, skills development will follow. According to the World Economic Forum, new jobs will account for 27% of large corporate employee bases in 2022, while obsolete positions will fall from 31% to 21%.
The reorganization of labor between humans, computers, and algorithms has the potential to eliminate 75 million existing jobs while creating 133 million new ones. There will be a considerable demand for data analysts, software and application developers, e-commerce specialists, and social media specialists.
So far we have been able to see the digital trends that will have a significant impact on living in 2022.
Numerous “human” vocations, including customer service, organizational development, and innovation management, are likely to rise in the coming years. Thus, rather of “stealing our jobs,” AI will create and sustain employment in a variety of different industries.