Advantages of Sales and Marketing: The 7 most important advantages of sales and marketing in any business cannot be over-emphasized. Working together in sales and marketing may appear to be a horrible idea on paper, but it isn’t. Here are some of the advantages of combining sales and marketing.
Some things are simply destined to be together. Jam and peanut butter. Rachel and Ross. Bad decisions and alcohol. Sales and marketing, believe it or not, work far better together than they do separately.
One needs the other to flourish, and your company benefits immensely when both teams are aligned and on the same page.
1. Increased Qualified Leads
Wasting your marketing and sales teams’ work, time, and leads on unqualified leads will never end well.
Marketing will blame sales for not using the correct materials or approaching bad leads too quickly, while sales will complain that the marketing content was never good enough, to begin with.
Information may flow readily from department to department when your sales and marketing teams are coordinated and in regular communication.
Your sales staff can inform the marketing team about what is and isn’t working, allowing marketers to alter plans depending on what they’ve been taught.
If both teams use the lead scoring approach – and have the software to do so – they will be able to focus on only targeting the best-qualified leads and not spending time on the bad ones.
2. Increased Engagement and Relationship Strength
The more both teams speak with one another, the stronger their professional and personal ties will become, and they will eventually learn to trust one another.
Rather than focusing on separate operations, having a single common vision and goal allows them to rely on one another to meet their objectives.
Working jointly allows campaigns to have a greater impact, leads to being handled more effectively, and potential buyers to be more impressed.
It demonstrates that sales and marketing operate far better when they collaborate rather than focusing solely on their individual objectives.
3. Accurate Buyer Personas in Digital Office
Inbound marketing relies on sales and marketing teams to recruit, nurture, delight, and close deals. That implies both teams must be on the same page in order to be successful.
Teams that aren’t on the same page and don’t communicate effectively discover that their buyer personas don’t correspond to the audience they’re attempting to reach.
A significant advantage of sales and marketing collaborating is that marketing may help develop content that will capture the audience that the sales team is after.
Sales and marketing will have shared ownership and may assist create a better and smoother buying experience if they better understand their customers and have accurate buyer profiles.
4. Improved and Clearer Feedback
By maintaining continual communication between sales and marketing, a strong partnership is developed.
This can then lead to open channels of communication, which allows for more successful strategy refinement down the road.
They’ll both feel more at ease asking the other team to make changes if they have that communication and trust between them.
For example, the sales team may request that the marketing team modify the criterion for quality leads.
With clear and improved feedback routes between sales and marketing, both teams become more attentive and focus on their common goals.
Most significantly, those Christmas parties will no longer be awkward because they will have grown to like each other.
5. Maintain a Competitive Advantage
Many marketing teams devote time to analyzing what their competitors are doing, from website revisions to blog postings, in order to understand the trends and where they stand in comparison.
Your marketing team may keep your sales team informed of the methods being utilized and the positioning of the competition by working jointly.
When speaking with prospects, your sales team will be able to correctly answer why your products or services are significantly superior to the competitors.
6. Increased Income
According to HubSpot, misalignment between sales and marketing teams costs a whopping $1 trillion per year.
This is mostly due to a lack of nurturing, with 79 percent of leads never translating into purchases. However, of the leads that are handed on to sales teams, 73% are never contacted.
At the same time, HubSpot discovered that organizations with strong sales and marketing alignment close 38% more deals and produce 27% faster three-year profit growth.
They also generate 208 percent more income than organizations with separate marketing and sales teams.
7. Improved Marketing Materials
Your sales force will be bombarded with the same inquiries from prospects all the way through to consumers.
When your sales team conveys this to your marketing team, it allows them to develop valuable content to inform the target audience.
This could range from blog entries to an eBook. Your sales team may then use these effective marketing materials to save time, while prospects use them to make better selections.
Tools, Processes, and Ideas for Getting Things Done
The first step toward implementing sales enablement is to align sales and marketing. However, one challenge you may face is determining how to get there.
Check out the suggestions below for how to get the process started.
- HubSpot’s Sales Automation software.
- Involve sales in campaign planning.
- Create a sense of belonging for both teams.
- Encourage people to communicate.
- Set mutually agreed-upon objectives.
- Put in place a Service Level Agreement (SLA).
The first stage is to incorporate sales and marketing software. Integrating HubSpot’s sales enablement software does not overload your staff or reduce productivity.
Instead, HubSpot’s sales enablement software assists sales teams in making the most of the latest sales technologies and embracing inbound sales.
Once you’ve incorporated the aforementioned methods, tools, and processes, your marketing and sales teams will be well on their way to success.
Organizations that have aligned teams grow faster, your sales force will be more efficient at closing deals, and companies with aligned teams have a 36% boost in customer retention rates.
The Negative Effects of Sales and Marketing Misalignment
We’ve previously discussed the costs that HubSpot identified above – costing organizations $1 trillion when sales and marketing teams don’t collaborate – but it can still lead to further downsides.
- Unable to locate high-quality leads.
- Leads are not being converted.
- Goals and vision are misaligned.
- The content’s quality may deteriorate.
- There is even more animosity between the two teams.
- There’s no way to know what’s resonating with prospects.
- Uncertainty over whether obsolete or off-brand content is being shared with prospects.
- Forced to employ a one-size-fits-all strategy, which might result in inefficiencies.
- Not understanding how effective marketing content is.
When your sales and marketing teams are in sync, you’ll notice how much more efficient – and smoother – the entire process is.
However, these advantages can only be realized once your sales and marketing teams, as well as the other components of the sales enablement process, are in sync.
Great, you now understand the advantages of aligning your sales and marketing teams.
However, if you want the sales enablement process to work smoothly all of the time, there’s a lot more to think about when it comes to the tools and strategies that will assist your sales staff close more leads and successfully engaging customers.
So far we have been able to learn about the 7 Most Important Advantages of Sales and Marketing.