8 Quick SEO Successes For Your New Website: Discover eight easy techniques to get a new website’s SEO up and running and jumpstart your organic search performance.
Websites might take time to generate a return on your investment of work and money.
That is not to say that you must simply wait until that day.
Indeed, search engine optimization allows for a great deal of control.
There are various SEO aspects that you can leverage to achieve immediate results with your new site.
I recommend the following SEO monitoring and optimization strategies to help you track and optimize your website’s search exposure.
Establishing Analytical And Diagnostic Tools
To determine how well your site is functioning and to track progress and improvements, you’ll want to install Google Analytics or a similar website analytics program that tracks visitors to your site and their behavior inside it.
There is a lot you can gain from web analytics in terms of insights, and it’s beneficial to have an objective benchmark or baseline from which to operate across areas such as traffic, content, and conversions.
Additionally, you should create accounts with Google Search Console and Bing Webmaster Tools.
These will provide more information about how search engines view your site and will supplement Google Analytics’ keyword performance statistics.
2. Layout a Site’s Optimal Architecture
Similarly to how we outline a paper in school or the flow of a book, we should outline our website content.
Adult books are rarely condensed into a single chapter. Similarly, a website’s content should not be crammed onto a single page.
Typically, the main page serves as a navigational tool, introducing the brand or organization and directing users to various sections of the site. Consider how in-depth your content is.
Whether the topic is informational, ecommerce, or another, organize it in a way that makes sense and progresses from broad to specific.
Avoid cramming too much information into single pages.
Sub-pages may be added as themes and sub-topics merit.
Long-form content works very well for technical and niche topics.
However, rather than overwhelming the user, it is prudent to allow them to click and dig further on their own terms.
Additionally, search engines may determine the vertical depth of material as well as the width of top-level pages and sections.
3. Adopt a strategic approach to internal link structure
Inbound links to your site from other websites establish the pages’ and your site’soverall authority.
This process of value sharing does not end with the page to which the link is directed
The way you link to pages on your site can have a significant impact on the page and link values scattered throughout.
Recognize or remember that you do not want to connect to every other page on the site from each page.
Maintain a focused top-level navigation and link only when essential and useful.
This will assist you in passing the page value to the regions you wish to target in a targeted manner.
When every page contains explicit links to every other page, it creates havoc and undermines the effort you’ve done to neatly structure your site architecture for the search engines.
4. Produce High-Quality Content
Additional content — as long as it is relevant, of good quality, and beneficial to your audience – is always preferable.
Whether you’re expanding on current pages, adding new ones, or delving deeper, go for it.
This is your opportunity to assess the success of your migration or new site launch and accelerate your progress.
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If you have thin pages with little text or a large number of pages with significant content overlap or duplication in comparison to other pages on the site, consider enhancing or eliminating such pages.
Returning to the site design and internal connection aspects I mentioned previously, you do not want to jeopardize those formats or efforts.
5. Supervise And Troubleshoot Indexing
The first priority is to ensure that your XML sitemap, robots.txt, and any in-page canonical and indexing directives are all in order.
You can then watch the speed with which search engines index your sites.
While this may seem excessive, spend significant time in Google Search Console and Bing Webmaster Tools ensuring that the sitemap is valid and that the sites indexed are the ones you expect and in the correct priority order.
Don’t make the mistake of assuming that if you build it, Google will come.
Submit items, monitor for mistakes, and monitor the indexing process as a whole to ensure that it moves as quickly as possible and that any errors are resolved immediately.
6. Increase Page Speed
As with content, avoid settling on page load times.
Evaluate your site’s page speed using tools such as the Google Chrome Lighthouse developer auditing tool.
Is it quick? Then accelerate it!
Are you slow or fall short of industry standards? Accelerate!
Avoid ignoring or deferring speed till later in the process.
Utilize as few development and IT resources as possible to obtain the highest possible speeds.
Time is money, and you don’t want to invest in a slew of other optimization areas if your speed profile is inadequate.
7. Preserve Clean Code
If you have questions about the code’s performance, indexing, or overall quality, you should dig deeper.
Numerous content management systems incorporate unnecessary plugins and bloated code.
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Developer shortcuts (I adore developers – I am not denigrating them) or out-of-the-box features that you do not require can have an effect on performance and indexing.
They can also be a source of frustration while uploading or updating content if anything breaks frequently.
Minimalist, clean code benefits you across the board, enabling you to achieve the rapid wins I’ve highlighted.
8. Increase Your Linking And Citation Power
It is critical to have external authority and validation signals.
In addition to what I mentioned in the section on internal linking, you should consider any and all ties that could result in another respectable site linking to yours.
Consider partnerships, charitable organizations, consumers, memberships, trade associations, credentials, and reputable directories that could and should link to your site.
Make a list and devise a strategy for establishing those linkages on the web to replicate the relationships in real life.
Bear in mind the traps and shortcuts associated with purchasing links that might land you in hot water throughout the process.
Citations are frequently used to refer to other forms of links or mentions that lend legitimacy.
These can be obtained by creating Google Maps listings via Google Business Profiles, by submitting to data aggregation services, and by submitting to other notable directories and map sites on the web.
All of these links and mentions expand your brand’s presence and direct traffic to your website, which serves as the hub or authority for your business or organization.
Conclusion
Proactively pursuing fast wins with a new website will assist shorten the time it takes to achieve the visibility you deserve for your new website.
It may take some time for new sites to establish authority status through external links and by having relevant material that search engines perceive superior to that of competitors covering similar themes.
SEO is not a “set it and forget it” activity.
If, on the other hand, you focus on immediate wins and what you can monitor and improve, you’ll offer your site a head start and a better chance of generating a return on investment and working toward your goals in a shorter time period.
