5 Simple Ways to Boost Your LinkedIn Profile: Love it or hate it, there is no disputing that LinkedIn is a key element of creating your online brand – especially as an entrepreneur. In fact, the social media network today counts over 744 million members, with over 57 million companies represented on the platform.
Depending on your goals, a professional LinkedIn profile can help you expand your business connections and personal brand, identify new potential consumers for your B2B services or connect with new talent to grow your staff.
Simple Ways to Boost Your LinkedIn Profile
Unfortunately, your LinkedIn profile can impede you from exploiting these opportunities. By making a few simple tweaks, you can ensure your profile promotes your growth efforts, rather than inhibits them.
1. Update your photographs
We’ve all heard the cliche “a picture is worth a thousand words.” That’s true of your LinkedIn profile too. A fresh, professional-looking image sets the perfect tone for your profile. For the profile photo, content marketer Lydia Abbot recommends selecting a high-resolution image where your face takes approximately 60 percent of the frame. Use mild, natural lighting in front of a non-distracting background. Wear what you would wear to work, and don’t forget to smile!
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Your background photo can also help your profile stand out by offering context about who you are and what important to you. Consider an image that highlights your own brand or what you do for business.
2. Write a creative headline
Each LinkedIn profile has a headline — yet the majority of users are willing to let LinkedIn choose the default setting (which just shows your current position and/or employer).
While there is nothing intrinsically wrong with this, the fact that you may personalize your headline should enough. Given that this is one of the first things people see when they view your profile or conduct a search for you, don’t be afraid to be creative. Your headline can provide insight into what you value most about your career or organization, allowing you to differentiate yourself from “same-old” headlines that just identify a title.
Don’t be frightened to make your profile or search for you distinctive. Your headline can provide insight into what you value most about your career or organization, allowing you to differentiate yourself from “same-old” headlines that just identify a title.
3. Inquire about recommendations
LinkedIn’s recommendation and endorsement systems are among the most straightforward methods for establishing social proof. However, these beneficial updates to your profile are unlikely to occur out of nowhere. If you want to obtain credible suggestions, you must inquire.
Not everyone who is asked to write a recommendation will take the time. However, it simply takes a few minutes to send the request to folks with whom you’ve already worked.
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These public testimonials allow people to share what makes you such a pleasure to work with. Never be hesitant to offer a recommendation in exchange, particularly for someone whose words can provide the most value as a testimonial.
Endorsements can also be beneficial, but they should be more carefully managed. Without caution, endorsements can distort others’ perceptions of your primary area of expertise. Along with providing real endorsements to individuals in your network to encourage them to reciprocate, you can change the Skills part of your profile to prioritize which endorsements are visible or concealed.
4. Begin contributing value to your network.
Your business generates a lot of material — and the majority of that content will most likely be valuable to members of your network. By sharing case studies and other brand information, you can ensure that your brand appears in the news feeds of your network members.
Never be afraid to share things that you find fascinating or insightful from others. By continuously sharing valuable information that sparks conversation, you can also assist enhance your personal brand.
Of course, sharing is even more beneficial when you are creating unique content. While this will undoubtedly take more than five minutes, it is an excellent opportunity to position yourself as a thought leader in your niche and initiate dialogues. The more frequently you publish, the more prominent you will become in the minds of others in your network.
5. Create a summary that is devoid of jargon.
Your summary — or, as LinkedIn prefers to call it these days, the “About” section — should not read like a tedious list of previous positions and accomplishments. Rewriting your LinkedIn summary in a narrative style helps to bring your expertise to life. It explains how your experiences shaped who you are now. It enables connections to have a deeper understanding of who you are, your motivations, and your goals.
Avoid the urge to fill your LinkedIn summary with empty language and buzzwords while making this change. You’ve probably seen these adjectives and phrases ad nauseam — passionate, innovative, leader, results-driven — the list goes on and on.
We’re weary of seeing these terms in part because they don’t actually tell us anything. By avoiding overused buzzwords, you may increase the engagement and uniqueness of your summary by motivating you to include more particular details.
Unleash the potential of your LinkedIn profile
LinkedIn, like any other social network, demands continual attention, even more so if you want to utilize it to enhance your personal brand. Polishing your profile guarantees that you make a favorable first impression on those with whom you connect, regardless of the reason for your connection. Investing a few extra minutes today to polish your profile will pay off handsomely in the long run.
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