All business organizations whether it’s on a small scale or a large scale all have the same focus which particularly is to maximize and increase the profits in your business.
This is simply because the profits earned from the business, the more the business prospers and the growth of the business increases and majorly for the survival of the business and this is a result of efforts and strategies initiated by business owners which thus yield positive results for business growth.
To make this successful, business owners need to initiate various strategies that can increase revenue and ultimately, increase the net profit of their businesses. In this article, I will be highlighting various strategies business owners can use to cut costs, increase and improve profits in their various businesses.
1. Lead Generation and Lead Conversion
Lead generation is the initiation of consumer interest or inquiry into the products or services of a business. That simply the process one uses to attract interested customers to purchase your products. If you can make a lead by increasing the number of customers that come to buy your products from 50 to 70, you will agree with me that you definitely will make more money and increase profits.
But the moment, this leads to changes to conversion is when these customers start making payments to purchase your products. This is the measure of the effectiveness of your sales efforts. If you can increase your conversion rate from one out of ten to two out of ten, you can double your sales and increase profits.
Improving your ability to sell and convert interested prospects into paying customers is one of the most important things you can do. And there is no replacement for ongoing sales training, both for you and for every single person who speaks to customers, either live or on the phone.
Look at every key result area in your sales process and seek ways to improve a little bit in each area. A small improvement in each key area can lead to an enormous improvement in overall sales results.
2. Pricing Policies that Will Increase profits of a Business
Pricing policies must be revised from time to time. With the increase in the costs of raw materials and increase in production cost, you don’t expect the price to remain the same only if one does not want to remain in the business.
Increasing your prices will definitely result in an increase in profits in your business. In many situations, you can raise your prices by 5 or 10 percent without experiencing any market resistance. If your products and services are of good quality and your people are friendly and helpful, a small increase in your overall prices will not drive your customers away.
If you’re worried about increasing your prices, please remember that most of your customers will accept a price increase providing you give them a good reason. The ones that don’t, well they probably aren’t your best customers anyway. You may find that the customers you lose are the ones who make the most of your time and effort, want everything done yesterday and cause you the most stress. If you ever heard of the Pareto Principle, also known 80-20 rule, you will know what I mean. Most businesses get 80% of their business from 20% of their customers.
There are many reasons why customers buy from you, and the price is only one of them. For example, your customers have a good relationship with you, they like the service you provide or you are in a convenient location. Some customers simply can’t be bothered shopping around to find someone cheaper. Depending on your industry and the amount of your increase, some people will not even notice you have changed the price!
3. Increase in number of business transactions
Does it ever come to your mind that the more products you sell, the more profits you make? It is. When you increase your purchasing power by increasing the product you sell, it will definitely result in an increase in your sales and increase profits at the same time. What are some things that you could do to get your customers to buy more from you and to buy more frequently?
4. Increase in the size of transactions
The size of the sale and the profit that you earn from each. You should be continually looking for ways to up-sell each customer so that he or she buys more each time.
In many circumstances, there are businesses that could increase their sales without increasing the cost of delivering sales. If you are doing N100,000 a month, it’s quite possible that you could do N150,000 a month before you have to hire another person, get a bigger premise, buy another van or a new piece of equipment. If you’ve got the resources, make sure you are utilizing them to their full potential. Maximize your capacity because then you’re going to maximize your profitability.
5. Emphasizing margins along with sales volume while setting targets
Profit margin is the gross profit that you make from the sale of each product or service. By continually seeking ways to raise the price or to lower the cost of the product or service without decreasing the quality, you can increase profits per sale.
Every moment you raise a price, if you hold costs constant, flows straight to the bottom line as profit. Every moment you reduce expenses, if you hold sales and revenues constant, also goes straight to the bottom line as net profit.
You should be base the targets you set for the sales team on margin along with volume. This will increase the count of orders with high profits, together with high volume orders. Also, it is better to receive orders from clients that are profitable rather than large volume orders with little margin.
6. Encouraging Recurring Sales to Increase Profit
A good purchase experience can subsequently appeal your customer to procure same or different products offered by your company. A simple yet effective way you can use to increase profit is repeat sales. Customers opt for subsequent sales when they find products worth their value. Instead of producing only one product, develop a range of products. Make your customers feel special by asking for their suggestions and evaluations.
7. Considering Cost of customer acquisition
The amount that you have to pay to acquire each paying customer. You should be continually seeking creative ways to improve your advertising and promotion so that it costs you less to buy each customer. This can impact and increase the profits of your business dramatically.
8. Increasing customer referrals
The customers who come to you as the result of referrals from your satisfied customers. Developing one or more proven referral systems for your business can have an inordinate impact on your sales and your business will make more money.
9. Eliminating costly services and activities
Many companies get into a routine or rhythm of offering expensive services to their customers that they could easily discontinue no loss of customer satisfaction.
Look at the little services that you offer to your customers. Is there anything that you could reduce or discontinue altogether?
10. Reducing your break-even point
This is the number of items that you must sell each month to break even or start making a profit.
You use this break-even point to evaluate the potential effectiveness of any advertising or any other expense that you incur to increase sales. Every expense to increase profits must be seen as an investment with an expected rate of return that is greater than the cost.